Anna Burleson from the Grand Forks Herald is reporting that we'll have to wait a little longer to get a new logo. I am sure many will be disappointed by the announcement. The nickname fiasco has become a gong show. What's a few more weeks, right? Some of us are interested in seeing what SME Inc. comes up with. If the University blows the design of the new logo, they could have a bigger mess.
The finalization of UND's new Fighting Hawks logo is about two weeks behind schedule.
Director of Brand Strategy and Development Conor O'Flaherty of SME Inc., the company working with the school to create the logo, said the delay is due to UND's men's hockey team competing in and winning the Frozen Four championship last month.
O'Flaherty said this means the logo will be finalized in mid-June instead of late May but the change won't have any impact on the planned rollout for the fall 2016 school year.
"We just slipped off timeline simply for the nice reason of UND going to win a national hockey championship, which tended to distract a lot of people," he said.
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