SME Branding to visit UND campus March 1-3

Tonight, there’s a meeting downtown at the Empire Arts Center. Below is the letter from UND’s Peter Johnson.

SME Branding, the design firm retained by the University of North Dakota to design a graphic identity package for the new Fighting Hawks nickname, will visit the UND campus March 1-3.   During the visit, SME will gather perspectives and input on the desired attributes of the graphic identity.

SME will conduct two public meetings during the campus visit.  The first will be Tuesday, March 1, 6-8 p.m. at the Empire Arts Center in downtown Grand Forks.  The second public meeting will be held on the UND campus, Thursday, March 3, 11:30 a.m.-1 p.m. in the Ballroom of the Memorial Union.  While this second meeting is scheduled primarily for faculty, staff and students, members of the public are also invited.

At the meetings, SME Branding will conduct a collaborative session to better understand what the public and the campus community want in the UND Fighting Hawks graphic identity.  The meetings will not examine or discuss logo designs; rather, SME will discuss the design process and will invite ideas and thoughts about the Fighting Hawks graphic identity, how the nickname both relates to and reflects North Dakota, and the attributes the graphic identity should possess.

Said UND President Ed Schafer, “We are very pleased to have arrived at this point in UND’s nickname and logo development process.  Throughout this journey, we have invited and benefitted from public input, and these upcoming meetings provide an additional opportunity for interested UND stakeholders to participate in the discussion and share their thoughts and ideas.”

 

Peter B. Johnson
Executive Associate Vice President
Media Relations Coordinator/Community Relations Officer
Public Relations Group