Per the Grand Forks Herald:
FARGO -- If UND wants to be the Sundogs, that would be just dandy with Sundog Interactive, an advertising agency in Fargo.
"We wish them nothing but the best in whichever name they go with," Heidi Haaven, the firm's communications director, said in an email. "Obviously choosing a name that represents the University and the state of North Dakota is not an easy task and we would support whatever decision they make."
Sundog is among the top choices for a new nickname for UND's athletic teams after the university stopped using Fighting Sioux as a nickname under pressure from the NCAA, which considers Indian nicknames abusive.
Marlan "Hawk" Haakenson, the former mayor of Bismarck and a fan of the Fighting Sioux nickname, recently registered several potential UND nicknames as trademarks under the belief that this would prevent the university from using them and transitioning to a new nickname. He said he was unable to register "sundog" because another firm already has that trademark.
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Grand Forks Herald: Former Bismarck mayor registers trademarks with state(ndgoon.blogspot.com)
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