Herald Letter: Nickname not just about athletes

Apparently, UND Alumnus Ralph Sollom didn't appreciate Mike Jacobs op-ed the other day.  Thoughts?
Per the Grand Forks Herald:

The people of North Dakota built the University of North Dakota and alumni from all over the world support it in many ways. Students attending UND and people who work there all have a stake in UND. If they are interested in picking a nickname for UND, they should have an opportunity to vote. Picking a nickname is not something for only “active athletes.” Everyone who has a stake in this should be able to choose to vote. Many huge agencies and corporations conduct extensive voting procedures involving a worldwide constituency … I’m sure UND can do this, too.

When I first read Jacobs letter, I thought it was odd that the former editor of the Herald would suggest that only active athletes be allowed to vote on the new nickname. My first thought was that if you did something like that, you would alienate a whole swath of people.