Pac-12 Network launches campaign to drop DirecTV

Here’s another unhappy customer with DirecTV.

SAN FRANCISCO – Pac-12 Networks today launched a new advertising campaign titled “Compare” that contrasts the exciting Pac-12 football action a fan will see on Pac-12 Networks with what they won’t see on DirecTV. The campaign will be featured on digital, print, outdoor and radio outlets, and across all Pac-12 member university platforms.

Entering its second season of covering Pac-12 football, Pac-12 Networks is distributed on more than 50 video providers across the country, including three of the four largest. Despite being offered the same deal that all of the other providers have agreed to, DirecTV remains unwilling to reach an agreement, and the “Compare” campaign is the latest step by Pac-12 Networks to urge fans to drop DirecTV and switch to another provider.

“We realize this is affecting many of our fans, and we share their frustration,” said Pac-12 Networks President Lydia Murphy-Stephans. "We built the Pac-12 Networks to give fans unprecedented access to their favorite teams and sports on TV, and with just two weeks before the fall sports schedule begins, DirecTV continues to deny them that access.”

This does bring up a matter for discussion. College sports fans are really over a barrel in some instances when it comes to watching their favorite teams. Obviously, there’s more options for watching the professionals sports like the NHL, MLB, NBA and the NFL. It’s becomes more dicey with college sports.

I love DirecTV, the programming is amazing… I like it better than Midconet. I can watch all kinds of stuff and I have more channels than I shake a stick at. However, there’s instances where I can’t always watch what I want to watch as well, even with the Sports Pack. If for some reason I didn't go to the hockey game at the REA, it wont be on my TV. That could change at some point in the future, but as of right now, it won't be on.