Monday, August 01, 2011

Versus to become NBC Sports Network.

Here is an update about the Versus Television Deal and according to Ken Schotts NBC Sports Network would be interested in airing a weekly college hockey package starting in January, which is very good news for College Hockey and the promotion of the game of college hockey.
Ken Schott; Parting Schotts --- The NBC Sports Group officially announced today that it will re-brand the Versus cable channel as NBC Sports Network. Word leaked about that shortly after midnight this morning.

The change will take place Jan. 2. NBC Sports Chairman Mark Lazarus talked about the change.

"This effort is a major step towards a complete strategic alignment of all our platforms and businesses," Lazarus said in a statement. "This is more than just a name change for Versus. It's a complete repositioning of the brand to provide value for marketers, consumers as well as all our affiliates and distributors. We want anyone who comes into contact with any of our assets to immediately connect with the NBC Sports brand promise."

Comcast, the owner of Versus, took over the NBC Universal earlier this year. NBC Sports' production and programming have already been appearing on Versus.

Versus, which started as the Outdoor Life Network, televises the NHL, the Tour de France, The "Summer at Saratoga" horse racing series, college football and college basketball. It could also be interested in airing a weekly college hockey package starting in January.
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