Wednesday, June 01, 2016

Is the NHL Taking Canadians for Granted?

This is an interesting read, is the NHL taking their Canadians fans for granted? I don't know, that would be very hard to quantify.

Tony Keller, The Globe and Mail -- Have you heard? The National Hockey League has a problem with its best fans: Canadians. Globe reporter James Bradshaw recently laid out the story, chapter, and verse. Hockey has become extremely expensive to play, fewer kids are taking it up, other sports are challenging the puck’s dominance with viewers, and at least one survey says that basketball, which barely registered in the national consciousness a generation ago, may now be as popular as hockey among young Canadians. Rogers, which paid $5.2-billion for the rights to broadcast NHL hockey until 2026, is facing soft TV ratings, which plunged further during this spring’s playoffs.

Some of this can be explained by one-time disasters, like how zero Canadian NHL teams made the playoffs this season. Others point to long-term demographic trends – namely that most new Canadians are originally from somewhere where hockey is unknown.
Here's your problem, there are no Canadian teams in the Stanley Cup Playoffs this season. That has to be a big factor in the "soft" television rating in Canada. Second, I don't blame Canadians for the soft ratings.At times, I think the hockey on the ice during the Stanley Cup Playoffs has been boring. I find myself less interested with the Stanley Cup Playoffs this season.

During this year's Stanley Cup Playoffs, I've found myself watching something other than hockey during some of the series. There's not a lot of interesting story lines. Think about this, there's not Montreal Canadiens, no L.A. Kings, no Blackhawks. There are no real villains. Besides the Penguins there's no real team to cheer against.

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