Wednesday, August 13, 2008

Carolina Hurricanes can't give their tickets away

According to the Illegal Curve the Carolina Hurricanes are having trouble giving tickets away. This is a sad deal only three season removed for their Stanley Cup no one wants to see the Canes play hockey. I think it is time to move the Canes back to the Mall in Hartford or to another city like Kansas City or Winnipeg Manitoba because it obvious the Carolina fans don't appreciate them.

Ten days ago while sitting with my girlfriend at a Durham Bulls game in Durham, North Carolina, I heard a peculiar announcement over the loudspeaker. I couldn’t quite make it out. I heard Carolina Hurricanes tickets and what I thought was the words free tickets. Figuring that I mis-heard I paid it little attention. On our way out, a table sat, unoccupied, and with a collection of pink papers on it. Obliging my contractually mandated inquisitive nature and my strong affinity for bright coloured pieces of paper, I sauntered over to find, unmanned and unmonitored I remind you, a table filled with “Buy one ticket, get one ticket free coupons” for Carolina Hurricanes hockey games. Cool, I thought. Offering free tickets for an exhibition game to build your market. Smart marketing strategy. So, I grabbed one, and boy am I glad I did, so I can share with you this, the final proof we needed that the U.S. Southern Expansion is an unmitigated disaster.

Let’s break this coupon down:

1) Buy one, get one free: OK, no biggie, buy one get one free.

What I figure: Limit one per person.

In actuality: Limit 8 tickets per person.

The kicker: No one monitoring the table where these are being distributed. An individual could have picked up hundreds of these coupons.

2) Receive a free ticket with the purchase of a ticket of equal or greater value.

What I figure: Restricted sections, hard to redeem, tickets sell out quick as a result.

In actuality: The majority of the arena applies to this promo. Only exceptions are the “Champion’s Club”, “V.I.P. Ledge”, and “Upper Goal Zone”.

The kicker: The Hurricane’s have a section called the V.I.P. Ledge. Shouldn’t all 45 people who attend Hurricanes games be V.I.P?

3) The following games apply to this promotion:

What I figure: Exhibition games. Games played at the same time as another event occurring, creating a conflict that would negatively impact ticket sales for the Hurricanes.

In actuality: Regular season games versus Washington, Montreal (TWICE!), Anaheim, Florida, New Jersey, and Tampa Bay

The kicker: These aren’t games against your Blue Jackets, Coyotes and Kings. These are games against the marquee franchises in the NHL. The Montreal Canadiens. Not only are they THE team to see in the NHL, but these teams had a fierce playoff series not so long ago.

I’m not a good enough writer to accurately describe the emotions I felt when I saw these tickets being given away. I live in a market where people would gladly fist fight for free tickets if we only had the chance to see NHL games in our market. (The one exhibition game played per year in Winnipeg doesn’t count.) Here I am standing with my mouth agape watching these tickets be given away. Here’s the ultimate kicker:

No one. No one. No one was taking the coupons.

NHL Southern Expansion. Born 1995. Dead 2008. Never fully emerged from an amorphous state. Credibility of NHL “tall-foreheads” died alongside.

1 comment:

  1. IMO, all sports teams should give away free pre-season tickets to their fans. Who wants to pay full boat for pre-season tickets? Not me! It is a rip off.

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