This is an interesting way to sell season tickets. Apparently, the school is using the firing of their AD Steve Peterson as a way to sell season tickets.
ESPN.com -- Steve Pederson deftly guided Pittsburgh through conference realignment from the crumbling Big East to the rebuilt ACC. The longtime athletic director could never find stability for the football program.
When Paul Chryst left for Wisconsin on Wednesday to send the Panthers into their fourth coaching search in four years, it cost Pederson his job.
The school parted ways with Pederson in what chancellor Patrick Gallagher called a mutual decision but one necessary for Pitt to move forward following the latest setback for a football program stuck in neutral. Pederson had nearly four years remaining on a contract that ran through 2018.