Wednesday, May 06, 2015

Picking a Nickname Won't End the Discussion

First, there's about four months will UND's fall sports kick off the 2015-16 season. For those keeping track on the calendar, UND plays a football game against the Wyoming Cowboys in 120 days. The question is, what will UND's sports teams be referred to when next season rolls around?

Brad Schlossman of the Grand Forks Herald kind of reinforced an opinion that has picked up steam since UND dropped the Fighting Sioux nickname.
Brad Schlossman, Grand Forks Herald -- There were roughly 2,000 submissions—about 50 pages worth—of people suggesting "North Dakota," "UND," "University of North Dakota," "no nickname," "none," or another variation.

This is an option that should get heavy consideration from the university's Nickname Committee and President Robert Kelley for multiple reasons.

Last month, the Committee laid out criteria for the new name, saying that the main priority is that it promotes a sense of pride and passion, that it is distinctly UND's and that it is a unifying and rallying symbol.

At this point in time, it's hard to believe they can pick anything that will be unifying and rallying. A new nickname is much more likely to creative a divide on campus and among the alumni community. That's not something the school and community needs right now.
One opinion that I keep hearing, UND needs to have a nickname for marketing purposes. Really, I don't see why? In hockey, UND already is a big player on the national stage and is well recognized. The Women's hockey team is quickly getting there as well. I just don't buy it. UND has played without a nickname for three years already.

As an Alumnus of UND, I am very worried that the nickname committee will feel pressured to hurry up and pick a nickname. This is how we will end up with a silly nickname like Sundogs or Flickertails.


What would you find more marketable, a Richardson Ground Squire or North Dakota? Check out exhibit A. That's a rodent, where do I start? That looks like the mascot of one of our rivals. Yuck! That mascot would cause UND to be the butt of many jokes.


Now if we're looking for good nickname choices, this is one that I could get behind. Introducing Reapers or Grim Reapers.


Finally, selecting a nickname probably isn't going to end the debate. I predict, that things will only get more heated when UND finally decides on a nickname. This matter has been festering for years. It's not going to end here this summer.

You're dreaming if you think it will.

People are still going to yell Sioux at the end of the anthem. It's going to happen. Nothing is going to change that.  There are going to be people that will be unhappy with the final product.

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